Seeking to regain control of the user experience and introduce more consistency, it said developers should concentrate on adding value. The company sparked controversy in its third-party developer community in March when it warned that apps that simply replicated core Twitter functionality would not be tolerated.
Tweetdeck desktop pro#
Pro services are likely to be a key source of income for the company in the future, as brands seek to analyse what the public is saying about them. If the acquisition goes ahead, it's likely that these will remain TweetDeck branded, as the name has significant value, but become the official apps for Twitter professionals. TweetDeck also has free Android, iPhone, iPad apps and a version for the Chrome Web browser. The most significant was the smart phone app Tweetie, which became the official Twitter app. Twitter has so far made only a few small purchases with its mountains of investor cash. It also has URL shortening, support for tweeting from multiple accounts and lets you tweet more than the usual 140 characters using the deck.ly shortener. The free program lets you see several different feeds all at once, so you can group people you follow into more useful streams. TweetDeck is hugely popular among Twitter obsessives because of its dashboard-like design.
The usual "people familiar with the matter" reckon there's about £30m on the table for the London-based startup.
Twitter is knee-deep in talks to acquire TweetDeck, one of the most popular third-party desktop apps for the social network, according to the Wall Street Journal.
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